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Rules were rules and he’d broken number seven: anyone leaving the platform outside of their designated time would be eliminated.Īfter 110 days of living on the ledge, Herlihy would need to pack up his gear and leave. Finally, Herlihy was pulled into the on-site office and told the bad news. “Disqualification is up to our discretion,” confirmed stern-faced radio boss Guy Needham, the man who is credited with conceiving the promotion. They spent the next four hours deliberating whether Herlihy should be eliminated. He wandered over to the check-in desk, the same routine he’d followed several times a day for nearly four months.

He left his spot and climbed down from the platform, the place he’d left his family home for in search of a life-changing sum of money. As the winter cold settled in, he thought he heard his name called for his allotted toilet break.

At the time, another contestant, Brad Cameron, described the collective mood as “a progressive decline towards insanity”.Īll of this was going through Herlihy’s mind that chilly June evening. “I’m not sitting up there for three months and getting a measly $3,000,” complained Paul Hendri, wary of splitting the prize. The remaining four refused to step down unless they were each paid the $20,000 prize money – something Hauraki refused to do. Life on the ledge had come to a brutal standstill. Media buzz was dying down, contestants were no longer interviewed on air and Radio Hauraki was being accused of giving up on them. Herlihy bullishly claimed he could make it to Christmas, another six months away.Īfter that long, people were tiring of the promotion. By day 110, four contestants remained, holding onto hope as winter battered them with chilly winds and rain. “Everybody thought it was going to be about a month,” says one who was there.īut the hardy bunch breezed past that milestone, then broke California’s world record of 105 days. With his bald head, mullet, goatee and “sweet as” attitude, Herlihy emerged as a fan favourite. “I’ve got nowhere to live so I thought I’d go and live on a ledge for a little while.” “There’s a bit of a housing crisis at the moment,” said Sharp. Back then, that money would go far – one contestant wanted to buy a Harley Davidson, and several others planned to use it as a house deposit. The idea, borrowed from a Californian radio stunt in which contestants lived together in an open-air space, like an early iteration of Big Brother, would see the last person standing win $20,000. Loudspeakers blasted Radio Hauraki’s classic rock hits 24/7 across the carpark. They stuffed toiletries, tarpaulins, umbrellas and clothes anywhere they could. Each was given a spot measuring 2 x 1.2 metres atop a platform erected underneath a billboard.Īnticipating searing sun, as well as wind and rain, they set themselves up with home comforts like mattresses, chairs and pillows. In February, the group gathered in a dusty carpark on Fanshawe Street, a major Auckland arterial route, to be introduced to their new accommodation. “This is where my strength will come from,” he said. They formed a random cast of everyday New Zealand characters, including free-spirited guitarist Linda Buhagiar, “stubborn” mum Rochelle Allport, out-of-towner Jessica Sharp, tech-lover Rodney Elliott – who packed his Nintendo Game Boy and a walkman – and Darren Te Huia, who folded his pyjamas and his favourite shirt into a small travel pack, then carefully placed his bible on top. Unable to leave his designated space except for quick toilet stops and the occasional shower, Dave passed the time sleeping, playing chess, waving to fans and cracking jokes.Ī psychiatrist had vetted 10 contestants to take part in the 1997 Radio Hauraki promotion. It was nearing 5pm in downtown Auckland when months of work came undone with a simple mistake.Dave Herlihy had spent 24 hours a day for almost four months living on a small wooden platform alongside the rest of the contestants in New Zealand’s first “living billboard” promotion.Ĭonditions were cramped, everyone was bored, and they were constantly exposed to the elements. With so much competition on the market it can be hard for these films to stand apart from one another and so the location chosen is paramount to the success of the project.

WATCH MOVIE X MEN 123 MOVIES FULL

Click To Watch Free 'The Ledge 2022' Full MovieĪ consequence of these lower production costs is a plethora of films each year that are all told within limited surroundings. Ideas revolving around only a couple of locations are easier, and most often cheaper, to get made. Single situation settings are a Godsend for independent movies.

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